This Cookies Policy explains how WeMust (“WeMust,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on www.wemust.com and www.wemust.ca (together, the “Website”), why we use them, and how you can control them. This Policy should be read together with our Privacy Policy, which explains more generally how we collect and use personal information.

1. What Are Cookies?

Cookies are small text files that a website places on your computer, phone, or other device when you visit it. They are widely used to make websites work, work more efficiently, and provide information to the website owner. Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (remain on your device for a set period or until you delete them). We also use similar technologies such as web beacons, pixels, and local storage, which this Policy refers to collectively as “cookies.”

2. Cookies We Use

We use the following categories of cookies on our Website:

Category	Purpose	Examples	Duration
Essential / Strictly Necessary	Required for the Website to function (e.g., security, load balancing, remembering items in a cart, enabling core features). These cannot be switched off.	Session identifiers, load-balancing cookies, cookie-consent preference cookies	Session to 1 year
Analytics / Performance	Help us understand how visitors use the Website (pages visited, time on site, errors) so we can improve it.	Google Analytics (_ga, _gid), similar analytics tools	Up to 2 years
Advertising / Marketing	Used to deliver relevant ads, measure ad performance, and limit how often you see an ad, both on our Website and elsewhere.	Google Ads, Meta/Facebook Pixel, LinkedIn Insight Tag, similar ad-tech cookies	Up to 2 years

A current, detailed list of the specific cookies placed on your device (including the third parties that set them) is available through our cookie consent/preference tool, accessible via the “Cookie Settings” link in our website footer.

3. Third-Party Cookies

Some cookies are placed by third parties on our behalf — for example, analytics providers (such as Google Analytics) and advertising/social media partners (such as Google Ads, Meta, and LinkedIn). These third parties may use cookies, web beacons, and similar technologies to collect information about your use of the Website and other websites, and to build a profile of your interests to show you relevant advertising on other sites. We do not control these third-party cookies, and you should review the relevant third party’s own privacy and cookie policies for more information.

4. Why We Use Cookies

• To operate and secure our Website and keep it functioning properly;

• To remember your preferences and settings, including your cookie consent choices;

• To understand how visitors use our Website so we can improve performance and content (analytics);

• To deliver, measure, and personalize advertising, and to limit how often you see the same ad (advertising/marketing); and

• To comply with legal obligations, where applicable.

5. Your Consent and How to Control Cookies

5.1 Cookie Consent Banner

When you first visit our Website, you will be shown a cookie banner allowing you to accept or reject non-essential cookies (analytics and advertising/marketing cookies). Essential cookies do not require consent because they are necessary for the Website to operate. You can change your preferences at any time using the “Cookie Settings” link in the footer of our Website.

5.2 Browser Controls

Most web browsers also allow you to control cookies through their settings, including blocking or deleting cookies. Since the process differs between browsers, please consult your browser’s help menu for instructions. Please note that if you disable or delete cookies, some parts of our Website may not function properly.

5.3 Opting Out of Analytics and Advertising

You may also opt out of certain third-party analytics and advertising cookies directly, for example:

• Google Analytics: Google Analytics Opt-out Browser Add-on

• Advertising preferences (US): Digital Advertising Alliance – optout.aboutads.info

• Advertising preferences (Canada): Digital Advertising Alliance of Canada – youradchoices.ca

6. Legal Basis (Canada and United States)

Because our Website is directed to visitors in both Canada and the United States, the following applies:

6.1 Canada

In Canada, our use of cookies that collect personal information is governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial private-sector privacy laws. We rely on your meaningful consent for non-essential cookies, which you provide (or decline) through our cookie banner, and which you may withdraw at any time.

6.2 United States

Depending on your state of residence, you may have rights under applicable state privacy laws (such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act) regarding the “sale” or “sharing” of personal information for cross-context behavioural advertising, including the right to opt out. You can exercise these choices using our Cookie Settings tool or, where applicable, a recognized opt-out preference signal. See our Privacy Policy for details on your rights and how to exercise them.

7. Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The “Last updated” date at the top of this Policy indicates when it was last revised. We encourage you to review this Policy periodically.